Aflac’s New Marketing Campaign Features Gap Goat with Duck

Aflac introduces a new character, Gap Goat, who serves as the enemy of America's favorite spokesperson in a series of humorous commercials airing throughout the season.

Aflac introduces a new character, Gap Goat, who serves as the enemy of America’s favorite spokesperson in a series of humorous commercials airing throughout the season.

Aflac

Aflac, the Columbus-based supplemental health insurance company, is launching its new marketing campaign in time for the start of the college football season — and it’s introducing a new persona.

Gap Goat will be the sworn enemy of the iconic Aflac Duck in a series of humorous commercials airing throughout the season.

Jackson State coach Deion Sanders and Alabama coach Nick Saban return as part of the Aflac Duck campaign against Gap Goat. Throughout the campaign, according to Aflac’s press release, the Gap Goat serves as the antagonist who shows up with unexpected medical bills for hard-working Americans at inopportune times, while bleating the slogan “GAAAAP! ” The goat represents the void that can be left when health insurance does not cover all of its medical expenses.

“While the Aflac Duck remains a household name, the Gap Goat presents new marketing opportunities to build a story that draws on both humor and the goal of helping educate fans about the shortcomings of those facing medical debt,” said Aflac’s U.S. president, Teresa White. Release.

“Last year I had an unexpected medical event, and although I’m lucky enough to have the means to pay the onslaught of medical bills, many don’t have the same peace of mind and are often faced with the cost of care,” Sanders said in the press release. “It makes participating in this year’s campaign especially meaningful for me as I continue to work with Aflac to ensure fans are better prepared to help bridge the gap between the end of insurance and the beginning. medical debt.”

The Aflac Duck vs Gap Goat campaign will run across TV, digital, social and audio platforms. The first spot, “The Arrival,” debuts Aug. 27 on ESPN during the opening weekend of the college football season. The second spot, “Stadium Worker,” will land on October 15, and the third spot, “Treadmill Race,” will air on October 29.

Ledger-Enquirer staff writer Mark Rice covers education and other youth issues. He also writes reports on any exciting subject. He has reported from Columbus and the Chattahoochee Valley for more than a quarter century. He welcomes your tips and questions about local news.

Comments are closed.