Half of Americans Plan to Shop Small Business Saturdays – CBS Pittsburgh


PITTSBURGH (KDKA) – More Americans than ever say they will spend money on a small neighborhood business on Small Business Saturdays.

It’s the twelfth year of Small Business Saturday, first launched by American Express after the Great Recession of 2008. A recent poll shows it’s catching on, with nearly half of U.S. consumers saying they will spend money in a small local business on Saturdays.

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A LendingTree survey of more than 2,000 consumers found that 49% of Americans plan to shop at a neighborhood small business store this Saturday.

Shop small is the theme, and local neighborhood chambers of commerce like the one on the south side have made promotional efforts to encourage customers to buy local.

The survey found that Americans would spend an average of $ 305 in small businesses.

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The pandemic has really hurt small businesses, with nearly two in three Americans reporting that they know of a small business in their community that has closed in the past 18 months.

The pandemic has spurred growing loyalty to local small stores, with 63% of Americans saying they feel more loyal to small businesses that have survived than ever before.

Guess who has the most love for small businesses? Millennials, those between 25 and 40, at 70 percent. Those who like the least? Baby boomers, aged 56 to 75, at 52%.

A growing number of Americans, 22%, say they are also intentionally buying from more minority-owned businesses than before the pandemic, and the younger the buyer, the more likely they are to do so.

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When it comes to small businesses, consumers prefer to shop in person and that makes sense because you can come away with an often unique product without worrying about supply chain or shipping issues. And shopping small at those mom and pop stores in your neighborhood really saves money in the community.


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