Longaberger to Host Redesigned Heritage Reunion Event in Columbus, Ohio | New

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NEW YORK, July 19, 2021 / PRNewswire / – Longaberger, a social commerce retailer and American home goods brand known for its handcrafted crafts, today announced it will host an in-person reunion event at Columbus, Ohio. The celebratory event will bring together current and past Longaberger stylists for home and life, members of the local community and fans of the brand, to pay tribute to the 125e anniversary of the brand’s origin. The event will also mark the first anniversary of the acquisition of Longaberger by XCEL Brands and the exciting announcement of the company’s relaunch.

The very first Longaberger Homecoming event will take place on July 23, 2021, at the Franklin Park Conservatory. The event pays homage to the annual Longaberger Bee event held for over 40 years. Participants will be invited to arrive on the property at 5:30 p.m. EST to explore and mingle with stylists and patrons of home and life while enjoying appetizers and cocktails. During this event, guests will have first access to purchase exclusive Longaberger products and products from participating suppliers.

AT 9:30 p.m. EST, Rachel Longberger will host a live broadcast in front of a live audience and virtual attendees as an exclusive first look at the new Longaberger jewelry collection. “It is remarkable to see the evolution of Longaberger, a brand our father founded in 1973. This homecoming event is a way of thanking our community for all their support,” said Tami Longaberger.

“We are delighted to host this Homecoming event and to return to Longaberger’s roots to celebrate the success of the brand’s loyalists,” said President and CEO of Robert W. D’Loren Xcel. “We look forward to celebrating the history, talent and expansion of the Longaberger community.”

If you cannot attend the event in person, Longaberger offers an option to experience the event via a virtual experience which will be broadcast from 6.30am to 8:00 p.m. EST. Register for tickets for the virtual event here. To connect to the Longaberger Homecoming live event, visit longaberger.com at 9:30 p.m. EST.

About the company Longaberger

The Longaberger company, founded by Dave longaberger in 1973, is an American brand of collectibles for the house known for its handcrafted products. For generations, the family has been making handmade maple baskets and other home products that have been collected by a loyal community of customers. In 2019, Xcel Brands acquired The Longaberger Company and launched a new digital social selling business model, delivering new modern and timeless home decor products that will inspire a very engaged community. To join the Longaberger family as a Home & Life Stylist influencer, visit longaberger.com/join and for more information about the company, visit the website at longaberger.com or on social media at @longaberger #longaberger and #thelongabergerfamily.

About the Xcel brands

Xcel Brands, Inc. (NASDAQ:XELB) is a media and consumer products company engaged in the design, production, marketing, wholesale and direct-to-consumer sale of branded clothing, footwear, accessories, jewelry, housewares and other consumer products , as well as the acquisition of a dynamic lifestyle for brand consumers. Xcel was founded by Robert W. D’Loren in 2011 with the goal of reinventing shopping, entertainment and social media into one. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston and C. Wonder, and owns and manages the Longaberger brand through its controlling stake in Longaberger Licensing LLC, pioneering a ubiquitous sales strategy that includes promoting and selling products under its brands via interactive television , mortar retail, e-commerce, and peer to peer channels. Based at New York City, Xcel Brands is led by a management team with significant experience in production, merchandising, design, marketing, retailing and licensing, and a proven track record of success in improving product businesses. brand consumption. With a team of experienced professionals focused on design, production and digital marketing, Xcel maintains quality control and product promotion across all of its product categories and distribution channels. Xcel sets itself apart by its design. www.xcelbrands.com

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