Phenix Salon Suites Signs Multi-Unit Agreement in Illinois

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Local entrepreneur to develop five living room suite locations in Chicago

April 06, 2022 // // CHICAGO – Phoenix Salon Suites, the leading living room suite franchise turned international pioneer, continues to expand in the Midwest and beyond. The brand recently announced its latest multi-unit deal with Theresa Townsend to develop five lounge suite locations in and around Chicago.

Townsend’s strong background in pharmaceutical sales and management has provided him with the perfect skills to successfully run Phenix sites. It is looking to develop these upcoming locations in the Hyde Park, Bronzeville, South Loop, Chicago Metro and South Suburban neighborhoods and plans to open its first lounge suite in 2023.

“When I first started researching various franchise opportunities, Phenix stood out for its commitment to the success of lifestyle professionals and the brand’s personal family touch,” Townsend said. “I am deeply committed to meeting the needs of salon professionals to ensure they can provide top-notch service to their clients, and partnering with a brand with those same pre-existing values ​​is really important to me. Gina’s founder’s inspiring story was what really sealed the deal for me, and her desire to be a strong ally for hair professionals is a mission I will embody. my Phenix locations in Illinois, where the brand presence is already strong, and to use my creative and people skills to empower lifestyle professionals to become business owners themselves.

Phenix Salon Suites is on a positive growth trajectory by continually opening new locations, including internationally with suites in Sweden, England, Scotland and Ireland.

“Theresa will be an incredible asset to the Phenix brand as we continue to grow. Its strong commitment to lifestyle professionals and meeting their needs so they can provide excellent service to their clients is exactly what Phenix’s mission is,” said Gina Rivera, Founder of Phoenix Salon Suites. “We are excited to expand our established brand’s presence in the Chicago area and are confident that Theresa is the best fit for the role. We look forward to creating new opportunities for Chicago lifestyle professionals across its five locations. »

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious and spacious suites for independent salon and lifestyle professionals to rent on a monthly basis and become their own boss. The suites are equipped with high-end amenities including a styling chair, shampoo chair, two cabinets, hair dryer and shampoo bowl that hangs directly over the sink. Salon essentials are designed to meet the basic needs of every professional while giving them the flexibility to customize their suites, set their own hours, and operate their business as sole proprietors.

In the United States, Phenix Salon Suites is targeting expansion to Houston, Chicago, Columbus, Detroit, Boston, Upstate New York and New York. Phenix also has room to grow in Washington State, Oregon, Louisiana, Mississippi, Alabama, and Northern California.

While no salon experience is necessary, the most successful franchisees have a working knowledge of commercial real estate, general business experience, and are well capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phoenix Salon Suites

The California-based Salon Suite Franchise is a salon suite rental concept that offers salon and lifestyle professionals the opportunity to operate their own business in a private salon suite within a larger salon. large and well located. Phenix Salon Suites does not sell haircuts. The brand licenses custom suites so professionals can serve their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix Suites concept has reinvented the salon industry. The company began franchising in 2012 and today has 320 salons in 33 states with ongoing plans for international expansion. Recognized for 8 consecutive years on the Top 500 Entrepreneur Franchise list, Phenix Salon Suites is recognized as an industry leader with franchise opportunities available in a number of key markets across the United States. For more information on franchising with Phenix Salon Suites, please visit

SOURCE Phoenix Salon Suites


Media Contact:

Tyson Frucci
All Points Public Relations
[email protected]


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